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De : Group 5.3 Work in Latin America, Civil Society
To : Snuff Control Organizations
Tabacalera committed : Nobleza Piccardo, British American Tobacco subsidiary of BAT - Argentina.
Alert Level : Media
Everyone knows the difficulties faced by Argentina in the realization of their legitimate aspiration to ratify the Framework Convention Snuff Control FCTC. All kinds of strategies used by the tobacco industry to disrupt this process. Now recorded an unusual approach to industry media and the instrumentalization of the so-called social responsibility "protection campaigns child "as a strategy of political interference to snuff control.
FACTS :
days ago, the media reported as " Nobleza Piccardo, the tobacco company with greater experience of the Argentine market, won the Eikon 2009. Trivia winning activity was 110, an interactive game for journalists allowed the company to bring information from a close and descontracturar (sic). It was an interactive competition that allowed the company to provide a space meeting with journalists and at the same time about information about the company and business. Participated ninety (90) journalists from various media outlets in Argentina, who answered questions for three weeks Nobleza Piccardo and related to the tobacco industry. All responses were on the corporate website, which favored the immersion of this public company information " ( http://bit.ly/bniDVn ) .
No wonder these industry activities that are now rewarded with Eikon Award 2009, which also included a second case in this tobacco awarded with the title "Dialogue as management strategy " ... that reinforced, in the words of those who gave the award, "Nobleza Piccardo commitment to the problematic smoking in children through dialogue with various sectors of society involved in the issue to further the search for concrete proposals for action. "
Get ready for the arrival of Trivia 110 to other countries in the region with this or another name, so it is useful to go denouncing the strategy. Those interested in consulting the list of journalists who excel in the digital marketing action and learn about its scope, can see these pages: http://bit.ly/a2ofWV and http: / / bit.ly/d0DujH
RECOMMENDED ACTION :
1. Monitor Web pages for the tobacco companies can call the journalists to participate in digital marketing activities such as Trivia 110 or the like, as the award for journalistic excellence sponsored by the BAT CSR in El Salvador and the prize "Central Academy of professional journalism, sponsored by Tabacalera Costarricense, an affiliate of Philip Morris International.
2. Verified existence: (i) Report to the media and public opinion, this strategy of the tobacco industry as a violation of the FCTC, for their potential to adversely affect snuff control policies, (ii) Alert communicators, how are you moving arguments initiatives seek to engage or co-opt with positions related to the tobacco industry, contrary to the public health policies.
3. should inform the smoke-free networks and networks of national and regional journalists committed to the control of snuff, the facts of the interference.
4. inform communicators guidelines Article 5.3 adopted by the COP3 ( http://bit.ly/9j6PwH ) prevents partnerships or collaborations with the tobacco industry, which are exclusively designed to interfere with and undermine the laws of control of snuff, must therefore be rejected.
5.3 Working Group Latin American Civil Society
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